You may have often seen people wearing really tight, dark clothes with splashes of colour or just having vividly coloured hair/piercings in contrast. Being 'Emo' is a lifestyle choice and with it comes its own fashion rules. So why do Emo kids wear mostly black? This is because they focus a lot on the sad, negative aspects of life which black represents, and the colours they wear stands for their love of music, poetry, books and other forms of art. The Emo subculture believes in expressing emotions and the exploration of it.