Psychologists have theories about how colours and emotions are linked. And so do marketers. We all know that there is nothing more staid than shades such as black and white, and all of those greys in between. These colours stand for conservatism, traditionalism and neutrality and are mostly used in the advertising and marketing of those organisations who want to portray themselves as completely serious and trustworthy. Mostly legal firms usually pick shades like black and white designs in their marketing materials to communicate effectively and it actually works!

Did you know that while the colour purple isn’t really so different to dark blue, it sends out a whole new subconscious message to the viewer? It has a daring edge and is associated with royalty, dreams, luxury, mystery and elegance. Light shades of purple are soothing and work well in the field of beauty so you are bound to see a lot of cosmetic brands use this colour often in their marketing. Isn’t it fascinating how colours have such a powerful impact on people?

Sugilite

Take a look at this beautiful gemstone. Known as Sugilite, it is a “love stone for this age.” It comes in rare shades of colours but the most popular ones are seen in purple, lavender, dark rose red, pale lilac pink, reddish violet and brown yellow. This gemstone helps one to understand that truth is the highest form of love and living in one’s own truth is not just healing but empowering. It encourages forgiveness, of oneself and others and brings confidence and a sense of freedom. This gemstone imparts a sense of calm, reduces tension and fear that can otherwise cause a harmful impact on one’s physical and mental well-being.

Pietersite

The gemstone you are looking at is known as Pietersite. This gemstone was first found in Namibia and later found in China. The meaning of its name relates to the one who discovered it named Sid Pieters, and it was named after his father, Louis Pieters. It is also known as the tempest stone as it is a stone that carries a charge, a lot like a storm raging within it. It is believed to bring cleansing energy to help you create change.

Northern Cardinal
We bet you wouldn’t be able to take your eyes off this fiery little bird if it happened to be right in front of you! Known as the Northern Cardinal, it is the state bird of Illinois. In fact, it is also the State Bird of North Carolina, Indiana, Ohio, Kentucky, Virginia and West Virginia. The male bird is known for its reddish colour while the female bird is brown with warm red accents. Isn’t that such a lovely colour combination? In summers, this bird is known for its sweet whistles early in the morning. Who wouldn’t like waking up to the melodious chirping from birds like these?

Boesemani Rainbow
What you are looking at is a fish – a real fish. Known as Boesemani rainbow, it is a bright fish, known for its unreal coloration. If you look at the mature male breed, you will understand where it gets its name from. It has a beautiful blue-grey on the front half of the body and a vibrant orange-red on the back half. This species looks most at home in a planted aquarium that has dense vegetation, along with some open space for it to swim. It is a good idea to look for plants that reflect the slightly hard, alkaline conditions preferred by the fish. Tank maintenance and filtration is imperative to encourage the male fish to develop its spectacular colouration.