When you think about the logo or branding of major brands, you might just take the colours they use as a given. Of course McDonald’s arches are a happy yellow and Facebook uses blue in their branding. This is because colour psychology plays a big role in branding- colours influence our perception and make us feel a certain way. So, if you are thinking about the logo colours for your business, learn your way around colour combinations that tells your target audience exactly who you are.

There is no denying that the rise of the Metaverse has a big design impact on the home decor and fashion industry. The hike in digitisation offers new opportunities to those looking to try augmented reality trends. Since the options of colour we can see onscreen are almost unlimited as compared to what we see in the physical world, the digitisation of the home decor industry opens exciting possibilities for the future of colour and at Berger Paints we are thrilled to see how the paint industry adapts to this trend!

The world’s colour authority has spoken. Pantone has tinged a deep, pinkish red as the 2023 colour of the year. “The carmine shade merges the warmth of the natural world with the endless possibilities of the digital spade, '' said Elley Cheng, Pantone’s Vice President and General Manager. This goes on to show how colour trends are inching closer towards digitalisation and artificial intelligence. Magenta is a hybrid in many senses, the colour authority says, as it straddles the physical and the virtual, the organic and the innovative. We can all look forward to more of the happy hue in the new year!

When deciding on a room’s colour scheme, resist the temptation to select the wall paint colour first. Instead, since paint is cheaper and can be matched to virtually any colour, it is recommended to start your colour search with the existing elements in the room that are less flexible, such as fabrics, furniture or tiling. Then base your wall paint on the colour palette. If you do not feel comfortable with the use of colour, map it out first. Draw a plan of your home and list what will be in the rooms, such as wall colour, the flooring and furniture. Gather paint swatches that represent the colour of those items and think about what mood you want, how one room will flow into the next and the items to be incorporated into the palette.

When it comes to paint colours and trends that ruled in 2022, darker, moodier colours were popular for both interior and exterior schemes of the home. According to Berger Paints review and our colour experts, we saw navy and cyan blues gain popularity. An ocean hue offers a mental escape from busy schedules. Reminiscent of endless tropical skies and oceans, this colour palette is full of vitality even on a dull day. An ocean-inspired palette is ideal for quiet spaces, reading rooms, powder washroom and even outdoor spaces!

There is a common misconception that only interior designers reach for all dark and bold colours when choosing paint for a room. As much as we are told that dark colours shrink a space and make it look smaller, in reality, they can also trick the eye into seeing a room in a whole new way. If you are hoping to add some bold vibes and cosy comfort to a space, painting walls in an accent dark wall is a great way to begin. Not only will this allow you to test out the colour but it will also reshape the space and give it a dramatic look.