It is no secret that colour has the ability to alter moods and emotions of people. Interestingly, our brains have the ability to process images 60,000 times faster than text. The colours in it play a huge role in transforming the conversion rate. This is the reason why marketers and business-minded individuals study colours and use them to improve their conversion rate.
To start off, you need to understand that first impression counts and make use of the psychology of colours. The careful use of colours to create that first impression can captivate first-time visitors while simultaneously nurturing loyal customers.
It is a well-known fact that individuals categorise brands based on the colours used in the logo. It is important to get that aspect right. Use your brand colour well to set expectations. The colour red is used to make people feel excited about the products while green is meant to inspire good health and a sense of calm. We could go on about different colours, however the point here is evident. While creating or modifying a brand logo, it is important to take into account what emotions one wishes to evoke from consumers. The goal is to create a logo with colours and a design that matches the personality of your ideal consumer and leave them with a positive feeling that they will associate with your brand.
There is a huge debate in the marketing community over what colour button to use when you want a consumer to follow your call-to-action. According to studies, it has been seen that red builds excitement, creates a sense of urgency and drives conversions. The lesson here is simple. When you want to promote flash sales, countdown times, limited time offers, make use of red.
There are countless ways you can inject colour into your marketing strategy to improve your lead quality and conversion rate. Don’t just use any colour and assume that you have hit a home run – make sure you test it. Use different colours to see how your audience responds.
Hope you find this article insightful and make sure you use the colours effectively in your marketing campaigns, both online and offline. All the best!