Colours have the innate power to send out a subconscious message to each one of us. Every colour has a different quality, evoking various emotions in us. Can you imagine trusting your money with a place that has pastel décor resembling a kid’s nursery? Wouldn’t you feel uneasy by such a wishy-washy colour? Same goes with a nursery. How comfortable would you be with the idea of sending a tiny tot to a nursery that had a décor resembling a sombre bank? This is exactly the reason why marketers need to harness the psychology of colours in advertising their products and services.

Did you know that colours in movies can build tension or harmony in a scene? It has the ability to bring attention to a key theme. And that’s just the beginning. When telling a story, colours have the power to elicit psychological reactions, even draw focus to significant details. In fact, it can set the tone of the movie and showcase the characters traits. It can even show changes or arcs in the story. Make sure you choose your colour palettes wisely since it can make or break a story.

Scapolite
Take a look at this gemstone. It is called Scapolite, named after the Greek word, "skapos" which means to stick or stem. The most common colour of scapolite is a beautiful honey yellow, but it can also be orange, pink, violet, brown, grey or even colourless. Thanks to its brilliance and vitreous lustre, it is a desirable gemstone. It is also known as "wernerite", named after its discoverer, A. G. Werner, a German geologist. It is rarely found in sizes over 15 carats. Doesn’t it look marvellous?

Unakite
Feast your eyes with this gemstone called Unakite. Named after the Unaka Mountains where it was first found, Unakite is considered a sacred stone since it is said to deepen meditation. When you meditate with the Unakite crystal, it is believed to infuse your energy field with powerful yet gentle vibes that can help you let go of the past so you can move forward in life. It also has healing properties and can help you recover from major illnesses. It exists in various shades of green and is often mottled in appearance.

Glossy Ibis
Take a look at this beautiful bird. It is known as the Glossy Ibis. It has a dark, metallic, iridescent green and purple shade and a reddish tone with a thin white border surrounding its dark facial skin. The bird has a distinctive long and curved bill in an olive-brown shade. The eyes, leg and feet are brown. In poor lighting, it looks anything but glossy. This bird is found in Central and South America, the Greater Antilles, India, Asia, Southern Europe, Africa and Australia. It forages mostly by wading in shallow water, searching for food in soft mud. It also picks up insects and other visible items from the surface of water or soil.

Roseate spoonbill
Doesn’t this bird look exquisite? With its pink plumage and spatulate pale grey bill, this bird is a treat to the eyes. Known as Roseate spoonbill, it has white feathers around its neck, chest and upper part of its back but the legs and eyes are red. It has a dull appearance when young and gets its bright colours as it matures. This bird is one of the most striking birds found in North America. Seen in marshes or swamps, it keeps its bill partially submerged to catch small fish and amphibians in shallow water.