Haven’t you ever wondered how unicorns came into mainstream millennial culture? The trend began in around 2016 and has been fuelled by Instagram. They are a favourite with the millennial and marketers and manufacturers have also helped drive this trend. You can see it everywhere, be it clothing, stationary or toys. If you research, you will realise that since the 16th century, unicorns have become much more rainbow coloured and shinier. As for how long unicorns will be part of our lives, who is to say? But we think, if you can't beat them, join them!